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Accounts

Type Group Event
Activate Account New User A user has signed up.
Activate Account with Product New User A user has signed up while purchasing a product
Invite New User New User A user has been invited by another.
Invite User to Join Company Existing User An existing user is invited to join an additional company.
Reset Password Existing User A user or CSR requests to reset their password.
Verify Additional Email Existing User A user has added an additional email to their account or requested to revalidate an existing address.
Impersonate User Request Existing User A CSR has requested access to a user's account and the user must approve or deny the request.
Password Reminder Existing User Notifies the user that it has been more than 90 days since they changed their password
Registration Reminder New User This activation reminder is sent two days after a user signs up if they have not activated their account.
Inactive User Login Reminder Existing User A long time has passed since the user last logged in.
Inactive User Purchase Reminder Existing User A user registered but hasn't made any purchase

Billing

Type Group Event
Product Purchased Product Owner A product was successfully purchased.
Single-User Product Purchased Product Owner A single-user product was successfully purchased
Free Trial Started Product Owner A free trial is started.
Product Purchased by User Company Admin A product has been purchased by a user in a company and the company admin is alerted to the purchase.

Products

Type Group Event
Product Assigned Product User A product seat has been assigned. The assignee now has access to the product.
Product Unassigned Product User A product seat has been unassigned. The assignee no longer has access to the product.
Product Access Requested Product Owner A user has requested to be assigned to a product.
Product Purchase Requested Product Owner A user has requested to purchase a product.
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