Design Principles
Clarity
We anticipate what users want to see most and display information accordingly. By reducing options and making decisions obvious, we create a low-friction experience that gracefully reveals the depth of our platform.
Simplicity
We achieve clarity with hierarchy, contrast, and composition. We use visual styles with purpose and avoid unnecessary embellishment.
Consistency
We embrace consistency across all facets of AppDirect to improve usability for and build trust with our users. We favor reusing and improving existing rules and patterns in our design system over inventing new ones.
Utility
Above all, the AppDirect platform is a tool for businesses of all shapes and sizes, from single-person shops to enterprise companies; usability and efficiency trump entertainment, delight, and drama.
Quality
We believe that details matter down to the pixel. We take responsibility for the execution of our vision through our involvement in development and QA processes.